Consumer Product Sales Lead Analyst, Vice President

Shape the future of Citi's on-card lending experience as a Consumer Product Sales Lead Analyst, driving product performance for Balance Transfer and Flex Loan, two key features within Citi's lending continuum. In this role, you will analyze product performance to inform strategy, partnering closely with teams across decision management, analytics, marketing, digital, risk, and operations to improve customer experience and drive measurable results. This is an opportunity to directly influence how millions of cardmembers access and experience on-card lending products. The Consumer Product Sales Lead Analyst will be responsible for analyzing product performance to drive product strategy. They will partner closely with Decision Management, Analytics, Control, Marketing, Digital, Risk and Operations and focus on optimizing product performance and analytics, marketing and digital strategy, enhancing digital user experience, call center training and sales support, and product research. Key Responsibilities • Obtain understanding of Balance Transfer & Flex Loan product, including customer needs, competitive environment, and the operations and customer experience of the product • Review analytical dashboards and support performance monitoring, including but not limited to competitive intelligence, digital funnel reporting, channel reporting, etc., to ensure product operates as intended on an ongoing basis and provides a seamless customer experience • Integrate digital funnel analytics and customer journey insights to identify friction points and drive increased conversion and repeat usage. • Manage product roadmap of initiatives, ensuring cross-functional awareness and alignment with partners and supporting continuous improvement in the Balance Transfer & Flex Loan product and experience • Lead, manage, and execute key control initiatives, partnering closely with control functions to design, implement, and maintain robust controls that ensure compliance with internal policies and external regulations • Lead optimization efforts, including initiatives to expand the marketing eligible population, as well as identify & implement opportunities to improve product conversion rates, customer experience, NPS, etc. • Coordinate and prepare presentations for effective updates and reviews with senior management and partners • Work closely with cross-functional partners, such as Finance, Risk, Analytics, Marketing, and Digital, to execute on agreed priorities within established operating plans and timelines • Support ad hoc requests from management as needed Qualifications • 6-10 years of product management, product development or similar cross-functional experience • Bachelor’s degree in Business, Marketing, or related field • Excellent organizational and project management skills • Consistently demonstrates clear and concise written and verbal communication skills • Analytical skills with the ability to source, analyze and distill data into insights • Execution and results oriented with a desire to drive change and continuous improvement • Self-motivated and detail-oriented • Relationship building skills and ability to partner with a large cross-functional team to drive results in a matrixed environment • Proficient in Microsoft Office suite of applications with an emphasis on Excel and PowerPoint What We Offer …