Content Marketing Specialist (12-month contract)

Job Description About the Role/Specialty This is a opportunity to help build Canva's marketing presence for Indian users across touchpoints. You'll plan & create content that shows up where Indian users actually are: on Canva's homepage, in the product itself, on their social feeds, and on YouTube where hundreds of millions of Indians search for how-tos, tools, and inspiration every day. You'll work closely with the India Marketing team, with clear direction and room to develop your craft. This isn't a single-channel role - you'll stretch across planning content, writing scripts, writing product interface copy, producing content, coordinating with agencies to make production-heavy content, and CMS management. You will get a real view of what full-funnel content marketing looks like in one of the world's most exciting digital markets. What you’ll do (responsibilities) • Plan content across touchpoints - from a social ad to a YouTube tutorial to a product surface - so every piece of content is shaped for the context in which it lands. • Script & produce a bank of short-form video content for multiple touchpoints - so the Marketing team always has fresh, tested content to work with. • Brief and coordinate with external agencies or internal creative teams to make production-heavy content, specially video content. • Experiment with new content formats for Canva's product surfaces - including the homepage, landing pages and other surfaces, such as highlights, videos, learning cards, etc. • Manage end-to-end content execution - content scheduling, CMS uploads, A/B tests across platforms and surfaces. • Coordinate localisation across languages where needed - a working understanding of Hindi is required, as most India localisation will be in this language. • Measure the impact of the content, and calibrate future plans according to new insights and learnings. Qualifications What we're looking for • You write clearly and versatilely across formats - from punchy Shorts scripts to instructional video copy to product interface language. • You're an avid Canva user who knows the product's workflows and use cases inside out - you can speak credibly about what Canva can do, and that knowledge shows up naturally in the content you create. • You think in channels and touchpoints - you instinctively ask "where will someone see this, and what do they need from it at that moment?" before you write or brief a single word. • You are comfortable facing the camera, and have a good screen presence to represent a brand like Canva in India. • You have a sharp eye for social and design trends - you're the kind of person who spots an emerging content format or visual style early, and can translate that into new ideas. • You take genuine ownership of your output - you flag blockers early, manage your own time across multiple content surfaces, and care about whether your work actually lands with users. • You're comfortable working to a brief and taking feedback in your stride - you see revision as part of the craft, not a setback. • You have a good understanding of Hindi and are comfortable reviewing or briefing localised content to ensure it reads naturally for Indian users - not just translated, but truly local. • You're based in Bangalore and ready to contribute across a range of content types from day one. Additional Information What you will learn and how you will develop at Canva …