Business Unit Manager

Job Description The Business Unit Manager (BUM) leads a therapeutic franchise in the Philippines, driving sustainable growth through strong strategic marketing leadership and commercial excellence. This role owns full P&L accountability, brand strategy direction, launch excellence, and people leadership while ensuring strong marketing-driven commercial execution. The BUM translates insights into actionable strategies, builds high-performing teams, and ensures patient-centric, data-driven decisions to maximize long-term business value. Franchise Architecture & Long-Term Vision • Develop long-term franchise strategy aligned with global and affiliate priorities • Define portfolio strategy, including lifecycle management and pipeline readiness • Identify growth opportunities across patient segments, channels, and access pathways • Assess market dynamics and competitive landscape to inform strategic decisions • Build a sustainable growth platform beyond initial product peaks P&L Ownership & Commercial Governance • Own full revenue, profitability, and financial performance of the business unit • Lead annual business planning (sales, pricing, margins, investments) • Drive forecast accuracy and optimize resource allocation • Continuously assess ROI and reprioritize investments based on performance • Identify cost-efficiency opportunities without compromising growth Launch & Growth Acceleration Leadership • Lead cross-functional execution of product launches and key initiatives • Ensure readiness across regulatory, access, supply, and commercial execution • Develop risk mitigation strategies for market entry and expansion • Drive early adoption and accelerate uptake through targeted strategies • Monitor performance and adapt plans based on real-time insights Marketing Excellence Leadership • Lead development and execution of brand strategies and tactical plans • Ensure differentiation and strong positioning across channels • Champion data-driven decision-making and customer insights integration • Build and strengthen omnichannel engagement strategies • Embed patient-centricity in all brand and commercial initiatives Organizational & Talent Leadership • Build and lead a high-performing commercial organization • Identify capability gaps and drive targeted development programs • Develop succession pipeline and future leaders within the franchise • Foster a culture of accountability, collaboration, and performance • Coach and develop team members to maximize potential Stakeholder and External Engagement • Build and maintain strong relationships with key stakeholders (KOLs, institutions, partners) • Anticipate changes in policy, access, and reimbursement environment • Represent the business unit in strategic external engagements • Collaborate with cross-functional teams to ensure aligned execution • Integrate global and area strategies into local execution Qualifications • Bachelor’s degree in Business, Life Sciences, or related field • Proven experience in a Business Unit Manager, Sales Manager, Product Manager, or equivalent leadership role • Strong background in both sales and marketing within healthcare industry • Minimum 5 years of people leadership experience • Strong track record in driving business growth and managing P&L • Experience in product launches and lifecycle management • Strong understanding of market dynamics, access environment, and healthcare ecosystem • Demonstrated ability to lead in a matrix organization …