Cluster Senior Sales Manager - MICE

Job Description Novotel and ibis World Trade Centre and ibis One Central Dubai are seeking a commercially driven Senior Sales Manager - MICE to develop and grow the Meetings, Incentives, Conferences and Exhibitions (MICE) segment across the three properties. Operating across two complementary business environments - Dubai World Trade Centre (DWTC) and One Central - the role will focus on developing strategic relationships and securing profitable business from corporate clients, exhibition organisers, Professional Conference Organisers (PCOs), event management companies, destination management companies (DMCs), conference delegates and other key industry stakeholders. Working closely with Revenue Management, Reservations, Marketing and hotel operations, the Senior Sales Manager will develop a strong and sustainable MICE pipeline, maximise conversion and profitability, and deliver long-term commercial growth across the cluster. Sales Strategy and Business Development • Develop and execute proactive sales strategies to achieve assigned MICE revenue targets across all three hotel properties, supporting a balanced and sustainable mix of business throughout the year. • Identify, prospect and secure new business opportunities across the MICE segment, with a particular focus on exhibitions, trade events, congresses, conferences and other demand-generating events connected to DWTC and the wider Dubai market. • Proactively develop business opportunities during non-exhibition periods to strengthen base demand, balance occupancy throughout the week and maximise revenue contribution across all three properties. • Develop business plans and account strategies for key clients, event organisers, PCOs, event agencies, DMCs and corporate accounts, ensuring a balanced focus on event-driven and non-event-driven business. • Build and maintain a healthy sales pipeline through structured prospecting, networking, client meetings, sales calls, site inspections and consistent follow-up, maintaining momentum during both peak and quieter demand periods. • Identify opportunities to grow existing accounts, increase share of wallet and secure repeat business across the three properties. DWTC, Exhibition and Trade Event Business • Build strong working relationships with exhibition organisers, PCOs, event agencies, trade associations, exhibitors and other stakeholders involved in major exhibitions and industry events. • Identify and pursue room-night, meeting space, catering and other commercial opportunities arising from upcoming DWTC exhibitions, international trade shows and conferences. • Develop and maintain event-specific account plans, exhibitor and organiser databases, prospect lists and targeted sales initiatives to maximise business opportunities before, during and after key events. • Work proactively with exhibition calendars and market intelligence to identify demand periods, prioritise prospecting activity and initiate sales campaigns in advance of major events. • Develop an understanding of the different accommodation and event requirements of exhibitors, hosted buyers, delegates, organisers, speakers and corporate participants. • Coordinate with the wider commercial team to maximise opportunities across the cluster and ensure the appropriate hotel and offering are positioned for each client requirement. Account Management and Client Relationships …