Commercial Lead – Middle East

ROLE SUMMARY The Commercial Lead – Middle East is a strategic member of the Middle East Leadership Team, accountable for translating cluster strategy into disciplined commercial execution across institutional and private-market channels. The role ensures sustainable delivery of revenue and IBA objectives by leading account management, tender strategy, distribution contracting, innovative go-to-market models and the performance of non-promoted brands. The role connects portfolio priorities with market execution across a diverse Middle East footprint. It leads internal teams and external partners to strengthen customer engagement, improve access to Pfizer medicines, enhance distribution effectiveness, manage commercial risk and deliver compliant, data-driven growth. The Commercial Lead also sponsors cluster-wide strategic initiatives and builds a high-performing commercial organization with clear accountability, strong capabilities and an enterprise mindset. CORE ACCOUNTABILITIES 1. Commercial Strategy & Cluster Performance • Translate the Middle East commercial strategy into clear market, channel and customer priorities aligned with the cluster operating plan. • Lead delivery of revenue, IBA and profitable-growth objectives across institutional and private-market channels. • Shape and execute innovative go-to-market models that improve reach, access, market share and customer experience. • Assess market potential, channel dynamics and portfolio opportunities to guide resource allocation and commercial choices. • Lead priority Middle East strategic projects with the Cluster Leadership Team and cross-functional partners. 2. Account Management & Customer Engagement • Build a customer-centred account-management organization that operates with integrity, compliance and enterprise accountability. • Ensure account teams maintain high-quality account plans informed by customer priorities, market dynamics, decision pathways and stakeholder mapping. • Develop trusted relationships with senior customer stakeholders and align internal and external decision makers around shared objectives. • Advance value-based engagement and innovative contracting approaches that support sustainable patient access to Pfizer medicines. • Represent the full spectrum of Pfizer value to customers and ensure consistent service excellence across priority accounts. 3. Tender & Contracting Leadership • Set and implement the Middle East tender and contracting strategy in close collaboration with market account teams, Category Leads and regional partners. • Ensure timely, accurate and compliant bid preparation, governance and submission, with effective coordination across Finance, Access & Value, Supply, Regulatory, Legal, Commercial and distribution partners. • Establish a robust tender calendar, reporting discipline and market-intelligence capability to anticipate customer behavior, pricing trends, risks and opportunities. • Align tender plans with the operating plan, forecasting and supply-planning processes, and monitor revenue and profitability at market level. • Aggregate demand where appropriate, strengthen supply reliability and drive effective use of global tender and contracting tools. 4. Distribution & Partner Management • Own the distribution, promotion and commercial-plan contracting agenda across the Middle East cluster. • Define governance, performance standards, review cadence and escalation requirements for distribution partners. …