LAA Marketing Manager - Mobility& Transportation, Consumer & Electronics

At Dow, we believe in putting people first and we’re passionate about delivering integrity, respect and safety to our customers, our employees and the planet. Our people are at the heart of our solutions. They reflect the communities we live in and the world where we do business. Their diversity is our strength. We’re a community of relentless problem solvers that offers the daily opportunity to contribute with your perspective, transform industries and shape the future. Our purpose is simple - to deliver a sustainable future for the world through science and collaboration. If you’re looking for a challenge and meaningful role, you’re in the right place. Dow has an opportunity for a Marketing Manager - Mobility& Transportation, Consumer & Electronics located in Mexico City (MEX) or São Paulo, São Paulo (Brazil), You will be responsible for tactical or strategic role that is short to medium/longer term. Their role can be global, segment specific (vertical), or regional across a rational group of segments (horizontal). In the first case, Marketing Managers design segment strategy, ensure its deployment, are accountable for implementation and impact. They also partner with other functions to manage multifunctional implementations of a bouquet of complex segment strategies in the region under their responsibility. Responsibilities: • Lead a regional segment MMT and be accountable for multifunctional coordination and collaboration with all internal functions essential to ensure that segment(s) under their responsibility make the most profitable, sustainable use of Dow's current and foreseeable tangible & intangible capabilities. • Responsible for effectively activating relevant Dow digital capabilities, generating market intelligence, developing insights, defining project opportunities essential to growth, market plans from strategy to activation, campaign success, and more importantly, are accountable for overall results. • Marketing Managers also work with the MMT to align capabilities with Operations through product marketing, manage a balanced innovation pipeline with TS&D and R&D, manage a lead pipeline to generate Sales opportunities in support of current and new offering commercialization, design and execute marketing communications plans with Business Communications, define appropriate channel strategies & channel partner selection criteria, and network with value chain critical players. • All this while making most efficient & effective use of relevant business & corporate resources. If more local responsibilities over larger group of segments (horizontal), they have similar responsibilities but focus on localizing strategies developed over a larger regional or global scope, for segment managed by Sr Marketing Managers while being accountable for the cross functional implementation, local lead & opportunity management, value capture across the region or segments in scope, and exploration of emerging industries. All Marketing Managers may participate in leadership teams and value center teams at a global or regional level. • Responsible for one or a small number of rationally compatible segments in a given geography. They are typically accountable to lead efforts, acquire market intelligence, develop medium- and long-term strategies, annual implementation plans, localization of globally developed strategies, and maintain lead and innovation pipelines. Qualifications: …